Not Having A Blog For Your Website Is A Bummer
Not having a blog for your website…
Is a super bummer. Seriously – hear me out.
Most small businesses are finding it harder and harder to get quality traffic to their websites. Some spend buckets of money to try and fix it and others completely ignore it altogether and just hope for the best.
What does a blog do for your website?
Having a blog does a number of things for your website and your business. Chief among them is helping earn you that magical and often elusive free organic traffic. You see having a blog increases the content on your website. And the more related content you have that’s posted in regular intervals grants you massive boons when it comes to how Google and the other search engines grade your website.
Is it fresh?
That’s one of the questions search engines ask themselves when ranking a website. They took a look at how often the website is updated with brand new content. And the newer the content the fresher your website looks. This helps earn you more traffic in a major way.
Is it relevant?
Another one of those questions. Just writing a jumbled bit of content and praying it sends hundreds of people your way like a gaggle of spawning salmon (they swim in gaggles, right?) is not the way to go about it. You want to write content that someone is going to find useful. And you’re really going to hope that someone shares your blog post somewhere else. It’s like a free referral source – in fact, it is a free referral source. That’s another thing search engines rank websites on – how many times and who is sharing your stuff – or link to your domain. The more credible sources sharing your stuff and linking back to your domain the better your website will rank. It’s crazy.
I don’t have time to write a blog…
Yeah, you and everyone else. Don’t tell yourself this lie. Truth be told not writing a blog hurts you in the long run. So if you don’t have time to write a 500-word blog post about something relevant to your niche hire someone to write it for you. Ultimately without one, you’re just shooting yourself and your business in the foot – or somewhere more vital.
Find a reputable company to write your blog for you – or find a way to sit down for 15 minutes or so and write one yourself. Over time you’ll see it was super worth it.
Fine, how do I start a blog?
Great question. Let’s assume you have a website and you know how to post to it (if you don’t please let us know, we’ll help you!). The first thing you’re going to want to do is to pick out a topic you know someone is going to find helpful or useful (or both!). That’s the key to great content, something that someone will find value in. It’s that easy!
You might be asking yourself “but how do I create value in my posts without giving away my secrets?” – not to worry! Even if you wanted to leak a secret or two you can, just don’t give away the cow. Make certain that your posts are on point, offer actionable content and keep your users engaged. In time, you’ll reap your rewards!
How do I get people to share my posts?
This can be tricky but certainly isn’t impossible. My short answer would be to use the power of social media. Social media is the quickest and easiest way to share your posts. And if someone online sees something that they really like then they’ll share it. And the snowball will continue to roll. The better the content you write the more it’ll be shared. The more its shared the more benefits you’ll notice.
For example, this post was written specifically for those who are next to clueless (you’re a rockstar by the way) on what blogs can do for small businesses. And it’ll be shared with that objective – to help those who need a little clarification on what a blog can do for their website and their business.
And later anyone who’s watching our social media or website will see more posts about how to write better and more effective content and so on. Because what I want to do at the end of the day is offer value to my readers and ultimately convert some of those readers into referral sources! It’s a mutual ecosystem. I scratch your back, you scratch mine. I just first have to make sure I do a really good job (my husband certainly never complains).