Getting what you pay for.
You would think that this is something that a lot of people just instinctively know. And sure, people do. But there’s a never ending quest to drive prices down. Sure, it feels great to get a lot of money shaved off a price tag. It’s something we universally see as a “Win”. But unlike buying a car or other non-tangible items, creative work like web design is a bit different.
There’s this meme/video that comes to mind. It’s of an artist that draws the same three images, the only difference is the time.
Now obviously this isn’t directly the same thing as asking for a lower price, however, there is a direct parallel here.
In the creative world or the service world as a whole, when we begin shaving off dollars the service provider, like web designers, are then put into a tough spot.
Generally, prices are set to point where they leave plenty of value on the table for both parties. Now there’s always an exception to this rule but I’m going to examine this through the lens of a web developer.
When selling web development services there are a thousand (or more) ways one could charge. One could charge hourly, or bundle it all up in a package, or break down the entire service in a quote, serve milestones, and charge for overages and so on.
At Raging Rocket Web Design we’ve opted to bundle our services into a comprehensive package. This allows us to do a whole lot more for every client while providing superior services (and I’m not just saying that to toot our own horn).
There are a billion freelancers and agencies out there that offer web design services. So the pricing seems to be all over the place.
We often have people ask us why our prices aren’t closer to the $300 or $400 price points they see out there on the web.
The simplest answer is: You get what you pay for.
Here’s where I loop back to what I said about people “understanding” that you get what you pay for, but have a disconnect between wanting a lower price and expecting impeccable results.
It’s unfortunate, but we see this in about 35% of our new clients. They want to believe that the $400 website they’re buying from an overseas freelancer will be a home run. But that’s never-ever-ever-never the case.
So what happens? Well it’s a story old as time, song old as rhyme.
We get a new client inquiry. We meet with them and speak with them, they’re really excited and then we discuss our costs for their website and business. And then some crickets join the conversation.
Look, it’s never bad to have objections to a price. And more often than not we’re able to explain our value and what we’re able to provide – and then deliver fantastic web design!
But sometimes a new client needs to take the scenic route and honestly, there are some people just need to.
So, what happens? They thank us for our time and disappear for 2-3 months.
And then we get a call.
“…Hi, can we schedule a meeting, we need your help“
Of course we’re very happy to help at this point, but the one thing we can really never say but always want to say is “We told you so…“
So, now the client is in desperate need of their website, which is typically at this point a dumpster fire, they’re out of $400 and now have to invest again.
It’s unfortunate, but sometimes like I said earlier, clients just need to see for themselves and it’s not always …or rather, it is never a fun experience.
A lot of agencies out there are afraid to show their prices and instead ask for you to sign up for a “free quote” and just pummel you with sales tactics to get you to buy. We believe this is a dead practice and we gladly show our prices. Because at the end of the day, we know we’re not only worth it, but we pump so much value into our services. We’re also one of the cheaper true solution providers out there, on average saving our clients $1,000-$3,000 on web development services.
Thanks for reading, if you have any questions please give us a shout at 219-381-5027 or feel free to email us at [email protected] (<- Our CEO’s email – another thing we’re not afraid to show).